Our Story

TODAY, WHEREVER YOU FIND THE
NEW WAVE OF DRINKERS, YOU
FIND THE ICONIC FLAVOuRS OF
WHITE CLAW.

The merging of ocean swells — the White Claw Wave — is a beacon and a badge for social instigators.

For them, getting together is about enjoying the moment and stepping out of the everyday.

Not feeling confined to the usual spots, but connecting IRL, where fun can unfold naturally. Days and nights become memorable, filled with shared experiences, new faces, and refreshing flavours.

White claw complements any occassion.

It’s refreshing tasting and ready to drink.
At the beach? Perfect. 
Après ski? Of course. 
Backyards? Cottage? Oh, yeah. If they’re there we’re there. After all, a new wave of social instigators, not somead campaign, started the White Claw Wave with their thirst for authentic-tasting flavours that complement the refreshing new ways they connect over drinks.

FLAVOUR INNOVATION IS OUR INVITATION.

As long as people keep discovering new
ways to enjoy White Claw, we’ll keep
coming up with breakthroughs, from new
flavours and variety packs to bolder tasting
Big Surf and 7% alc./vol. Surge varieties.

We’re constantly inspired by the ways people gather around White Claw
to refresh social connections. We bring refreshing flavour to more drinkers in more
places, so they make more meaningful connections.